corsair group
REPOSITIONING A PLASTIC RECYCLING PIONEER AS A GLOBAL LEADER IN ENVIRONMENTAL TECHNOLOGY
outline
primary challenge
Corsair, a global pioneer in pyrolysis-based plastic recycling, faced a perception challenge as it prepared for ambitious international expansion. While its technology had already removed millions of kilograms of plastic waste from the environment, the company’s close association with the petrochemical industry risked diluting its positive environmental impact.
our role
Primary Pillar: Brand Strategy
Supporting Services:
- Creative and Storytelling
- Visual Identity
- Experience Strategy, UX and Interface Design
Engagement: 3 months
background
Corsair develops scalable, high-impact technology solutions designed to address urgent environmental challenges, with a particular focus on plastic waste. Although not an environmental organisation in the traditional sense, the outcomes of Corsair’s work are profoundly beneficial to air, water, and natural resources.
challenge
As the company evolved beyond its origins and accelerated its global growth strategy, it became clear that the existing brand no longer reflected the scale of its ambition or the true nature of its contribution.
Corsair’s technology had delivered significant environmental impact, removing millions of kilograms of plastic waste, however perceived association with the petrochemical industry risked overshadowing this contribution.
The brand no longer reflected:
- The scale of Corsair’s ambition
- Its environmental value
- Its positioning as a future-facing technology leader
Corsair needed a brand platform to support global expansion and engage investors, governments, engineers, and sustainability stakeholders
solution
Brand strategy
We began with a brand positioning workshop to uncover Corsair’s core motivations, ambitions, and values. This process revealed a critical insight: while Corsair operates at the intersection of industry and innovation, it should position itself decisively as an environmental technology company. The resulting brand bridges two worlds – the urgency and optimism of environmental progress, and the rigour and credibility of global business.
brand identity
The new brand identity we created balances inspiration with pragmatism, combining a future-facing sustainability narrative with confidence in the science and engineering behind the technology.
The evolved colour palette builds on Corsair’s original identity, moving fluidly from corporate blues and greys into warmer greens inspired by forests and natural landscapes. This transition symbolises trust, professionalism, and environmental stewardship in equal measure.
We created a brand that bridges:
- Environmental optimism
- Global business credibility
The new visual identity balances:
- Inspiration and pragmatism
- Sustainability and scientific rigour
Colour palette evolution:
- From corporate blues and greys to natural greens
- Reflecting trust, professionalism, and environmental stewardship
experience strategy, ux and interface design
We also redesigned Corsair’s website to serve a diverse global audience. The structure and tone maintain a strong corporate presence to engage investors, engineers, and government stakeholders, while clearly expressing the company’s environmental mission for NGOs and sustainability-focused organisations.
Complex concepts such as pyrolysis recycling and circular economy models are simplified through clear storytelling and visual clarity, alongside prominent coverage of Corsair’s philanthropic initiatives.
Key considerations:
- Corporate tone for investors, engineers, and governments
- Environmental clarity for NGOs and sustainability partners
Homepage:
- Introduces core technology
- Simplifies pyrolysis recycling
- Explains circular economy impact
Supporting content:
- Company philosophy and journey
- Expansion strategy
- CSR Plastic Credit enabling plastic neutrality
- Partnerships, news, and global insights
outcome
Corsair’s revitalised brand positions the company as an authoritative, forward-thinking leader in environmental technology. The new identity and digital presence clearly articulate the environmental impact of its work while preserving the credibility required to operate at global, industrial scale.