Maquet Critical Care – MPower Sales Portal
Designing a scalable digital experience for a complex global sales ecosystem
outline
primary challenge
Maquet Critical Care needed to transform a highly complex internal sales platform used across multiple global business units. The platform contained thousands of products, assets, and documents, but its structure and user experience made it difficult to navigate and inefficient to use.
The challenge was to radically simplify the experience and apply newly introduced brand guidelines to a complex digital environment, despite those guidelines offering little direction for interface or system-level design.
our role
Primary Pillar: Experience Strategy, UX & Interface Design
Engagement length: 4 months
background
Maquet Critical Care was undergoing a global brand refresh as part of the wider Getinge Group transformation. Our relationship with the organisation extended back to its origins as Siemens Elema and continued through multiple corporate transitions, including acquisition and rebranding under the Maquet name.
This long-standing partnership gave us deep institutional knowledge of Maquet’s products, users, and internal complexity. We worked closely with Getinge’s digital programme management team and senior stakeholders in Solna, Sweden, enabling a highly collaborative and trusted working relationship.
challenge
Seven distinct business divisions were operating within a single shared sales platform, serving a global sales and service team of over 3,000 users. The platform contained extensive product portfolios, technical documentation, and sales resources — but lacked a coherent experience model.
While a new corporate visual identity had been introduced by an external branding agency, it was largely static in nature.
The guidelines provided no practical framework for:
- Digital interfaces
- Deep navigation hierarchies
- Dense information architectures
- Multiple user types and journeys
The task was not simply to apply visual styling, but to design a scalable digital system that could support complexity without sacrificing usability.
solution
Digital Design System & Visual Translation
Our role was to interpret the new corporate brand language and translate it into a robust, functional digital design system capable of operating across a high-complexity environment.
The strategic response was deliberate simplification.
By constraining the visual toolkit, drawing inspiration from emerging flat UI systems developed by Apple, Microsoft, and Google, we prioritised clarity, consistency, and usability. Every design decision was filtered through a single question: does this make the system easier to use at scale?
Experience Strategy, UX & Interface Design
We adopted a content-first, minimal-friction approach designed to help users orient themselves instantly and locate information with minimal cognitive effort.
Key principles included:
- Clear, predictable navigation structures
- Strong typographic hierarchy and rhythm
- Modular layouts to support scalability and reuse
- Progressive disclosure to manage deep content without overwhelming users
A tab-based primary navigation system enabled high-level switching between business divisions, supported by colour-coding for rapid orientation. Nested navigation and accordion-style menus allowed users to drill into complex product hierarchies while maintaining a clear sense of location within the system.
Careful use of white space, content containers, and UI signifiers ensured that even dense technical content remained scannable and accessible.
outcome
The result was a clear, intuitive, and scalable sales platform that supported the needs of a large, globally distributed sales and service organisation.
The redesigned MPower portal:
- Dramatically improved findability and usability
- Provided consistent access to product information across divisions
- Established a future-proof digital design system aligned to Getinge’s evolving brand
The platform now enables Maquet’s global teams to work more efficiently, confidently, and consistently, without adding unnecessary complexity.
