Lives in Limestone: Preserving Malta’s Vanishing Troglodyte Heritage
In a recent expedition, A&E Creative Consulting explored a series of abandoned and derelict cave dwellings in Mellieħa, remnants of Malta’s living rock-cut heritage that risk being lost to neglect.
Comino cleanup 2025: A day of action and reflection
On October 9th, I joined an environmental cleanup on the small but iconic island of Comino, with its world-famous Blue Lagoon, nestled between Gozo and Malta.
Branding. Advertising. Marketing. Let’s stop pretending they’re all the same thing.
In the world of business development, there’s a deceptive little myth currently doing the rounds: that branding, advertising, and…
From Cohort to Capital: What I’ve Learned Coaching Startup Founders
After years of advising early-stage teams, I’ve come to expect a familiar pattern: passionate founders, innovative products, and pitch decks packed with features. On the surface,..
Investors Don’t Buy Ideas, They Buy People
Investors don’t invest in ideas, they invest in the people behind them. Your pitch deck may open the door, but it’s you who must walk them through it. What they’re looking for…
Why AI Can Never be Truly Creative, or Strategic
As a creative agency, we come face-to-face with AI daily – for better or worse. And before anyone rolls their eyes and mutters, “Here come the technophobes,” let’s be clear: we’re..
Your Website is not a Strategy – and it’s Costing You Money
In 2025, having a website is table stakes; everyone’s got one. The question is – does yours actually sell? The A&E team have been tasked with auditing a string of websites and online stores …
Scope Creep: The Silent Killer of Any Project
Picture this: You’ve meticulously scoped out a project. The requirements are clear, the timelines are set, and the client has signed off.
If you want your team to really understand sustainability, let them experience it first-hand
On Saturday 15th March, I joined a community environmental clean-up alongside fellow volunteers from #Coffeeislandmalta – an informal network…
The Perils of Political Posting: Walking a Tightrope Over a Pit of Alligators
In today’s hyper-polarised world, managing your online reputation is like walking a tightrope over a pit of snapping alligators.