OPINIONS

AND INSIGHTS

Inspirational. Informative. Impactful.
From time to time we feel the need to share some of our more interesting or challenging observations and opinions.

Comino cleanup 2025: A day of action and reflection

On October 9th, I joined an environmental cleanup on the small but iconic island of Comino, with its world-famous Blue Lagoon, nestled between Gozo and Malta.

Branding. Advertising. Marketing. Let’s stop pretending they’re all the same thing.

In the world of business development, there’s a deceptive little myth currently doing the rounds: that branding, advertising, and...

From Cohort to Capital: What I’ve Learned Coaching Startup Founders

After years of advising early-stage teams, I’ve come to expect a familiar pattern: passionate founders, innovative products, and pitch decks packed with features. On the surface,..

Investors Don’t Buy Ideas, They Buy People

Investors don’t invest in ideas, they invest in the people behind them. Your pitch deck may open the door, but it’s you who must walk them through it. What they’re looking for...

Why AI Can Never be Truly Creative, or Strategic

As a creative agency, we come face-to-face with AI daily – for better or worse. And before anyone rolls their eyes and mutters, “Here come the technophobes,” let’s be clear: we’re..

Your Website is not a Strategy – and it’s Costing You Money

In 2025, having a website is table stakes; everyone’s got one. The question is - does yours actually sell? The A&E team have been tasked with auditing a string of websites and online stores ...

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